What is Black hat SEO

What is Black hat SEO

Black hat SEO is the use of techniques that are unacceptable to search engines to boost a page's position in search results. These techniques are intended to trick search engines into giving pages higher positions in search results,and they have no benefit to site visitors. The goal is to improve search engine result positions no matter what it takes to do it.

Examples:

Overusing keywords in comment tags, alt tags, and meta tagsOverusing keywords in visible text (Keyword stuffing)

Placing keywords in hidden text (hidden from people, that is) by making their font color the same color as the page background Using Doorway or gateway pages that are stuffed with keywords but that only search engines see because people are redirected to the page with the real content

Using Cloaking techniques for displaying different content to search engines than to people by identifying visitors via IP or via other methods Using link farms solely for the purpose of creating more links to target pagesSpamming forums, blogs, and other social media sites with links (search engines might not penalize sites for this, but it's considered unethical)

What is White Hat SEO

White hat SEO is ethical SEO. It's SEO techniques that search engines accept. White hat SEO techniques are beneficial for site visitors as well as for search engines. The goal of white hat SEO is to improve search engine result positions via methods that won't cause search engines to penalize the site.

What is White Hat SEO

Examples:

Using relevant keywords (short tail and long tail keywords)Including keywords naturally in page titles, headings, link anchor text, other page content, and alt tags Adding fresh content regularly Studying analytic reports and fine-tuning the content to further optimize it for targeted keywords Using correct HTML markup (for example, heading tags) so that search engines can identify headings and other types of content correctly Making sure that all the code is valid (or at least won't stop search engine bots) Creating site maps so that every page is linked to and search engine bots can crawl every page Using CSS to separate content from markup and thus increase keyword density by having less markup to crawl Creating quality content that other people will want to link to optimizing pages for social media in the hopes of attracting social media link

Process Of Search Engine Optimization

SEO Process

Search Engine Optimization Process

1. Create a related Domain For ur website (eg) I have a website wallpaperscollections and create a domain like this www.wallpaperscollections.in
2. Choose a domain short because people will remember easily
3. Keyword Research.
4. Use Keywords in Your Content maximum  3 times.
5. Create Title tag fro page
6. create Meta Tag in your page 
7. create a link in your page 
8. Use Head tags like h1,h2 etc

Search Engine Optimization Basics

SEO Basics

Basics Search Engine Optimization

basic SEO is all about common sense and simplicity. The purpose of search engine optimization is to make a website as search engine friendly as possible. It's really not that difficult. SEO doesn't require specialized knowledge of algorithms, programming or taxonomy but it does require a basic understanding of how search engines work.

Basics Search Engine Optimization

The List of Tricks Should Check Before Post the Content in Live

1. Create a related Domain For ur website (eg) I have a website wallpaperscollections and create a domain like this www.wallpaperscollections.in
2. Choose a domain short because people will remember easily
3. Keyword Research.
4. Use Keywords in Your Content maximum  3 times.
5. Create Title tag fro page
6. create Meta Tag in your page 
7. create a link in your page 
8. Use Head tags like h1,h2 etc
9. Page Text
10. Contents and contents should be Unique and Worthy Information
11. Contents should be related to Titles 
12. Optimized your robots.txt
13. Alt and title tags in your Image 
14. Caption in ur Image 
15. Quality Inbound and outbound links
16. Importance first paragraph
17. Site Acceptability
18. Create a title for ur paragraphs
19. Keywords Analysis
20. Submit the page url in Web master tools

Definition of SEO What is SEO

Abbreviation of SEO (Search engine optimization)

SEO is a technique which helps search engines find and rank your site higher than the millions of other sites in response to a search query. SEO thus helps you get traffic from search engines.

Whenever you enter a query in a search engine and hit 'enter' you get a list of web results that contain that query term. Users normally tend to visit websites that are at the top of this list as they perceive those to be more relevant to the query. If you have ever wondered why some of these websites rank better than the others then you must know that it is because of a powerful web marketing technique called Search EngineOptimization (SEO).

Definition of SEO What is SEO

Wikipedia Definition : Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines' "natural or un-paid ("organic" or "algorithmic"), search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users. SEO may target different kinds of search, including image search, local search, video search, academic search,[1] news search and industry-specific vertical search engines 

As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of back links, or inbound links, is another SEO tactic.

Checklist For Search Engine Optimization

Thorough search engine optimization addresses many points. To stay organized, use this checklist to help organize your SEO campaign. Strive to be equal to your competitors first, and then focus on surpassing them:

A Search Engine Optimization Checklist

. Title tag (<title>). 

. Meta description tag. 

. Meta keywords tag. 

. Heading tag(s) in hierarchical order, headline style. 

. A minimum of 400 words of textual content. 

. Alt attributes on all images. 

. Consistently used Strong and Bold tags (<strong> and <b>). 

. Fully qualified links (begin all links with http://). 

. Use a site map to outline silos. 

. Never exceed 99 links on a page. 

. Use text navigation, rather than image maps, JavaScript, or Flash-based navigation. 

. JavaScript/CSS code should be externalized. 

. Robots.txt file. 

. Use web analytics tools to monitor traffic and ROI (return on investment). 

. Keyword research. 

. Link development. 

. Image names. 

. Privacy statement. 

. Contact information. 

SEO Check List